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Entries Tagged as 'Advertising'

Yum! Follows McDonald’s Example

January 8th, 2008 · No Comments

In a late 2007 investor conference call, officials at Yum! claimed they’re going to start taking pages out of McDonald’s playbook in hopes of spurring sales. According to an Associated Press story, it wants to follow McDonald’s lead with healthy food options, and higher quality products in general.
I don’t know about you, but the idea […]

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Tags: Advertising · Fast Food · Health · McDonald's · Yum Brands!